Fujifilm Reinforces Partnership With National Rural Health Association

FUJIFILM Healthcare Americas Corporation is bolstering its efforts to improve medical imaging access in the world’s most remote places.

The company has strengthened its partnership with the National Rural Health Association (NRHA) and has been selected as a Platinum Partner by the organization for a second three-year term.

“At Fujifilm, we believe everyone should have high-quality medical imaging and care close to home,” said Shawn Etheridge, executive director of modality solutions marketing, FUJIFILM Healthcare Americas Corporation. “It’s a privilege to extend our longstanding partnership with NRHA to build upon the strong relationships we’ve cultivated with rural hospitals and directly assist NRHA’s members by providing advanced medical imaging solutions and services to enhance care delivery in their communities.”

Rural hospitals and health systems can benefit from Fujifilm’s portfolio of healthcare innovations through improved access to:

• Advanced imaging systems and secure, patient data access. Having access to the same advanced medical imaging systems as urban healthcare facilities allows patients to receive quality care closer to home and supports medical centers by keeping top tier care capabilities within the community and attracting high caliber talent. Fujifilm is committed to helping rural hospitals keep care close to home. The team partners with rural healthcare providers to evaluate existing imaging services and identify the best path forward. Whether the need is to upgrade outdated and unreliable equipment or to expand diagnostic capabilities, Fujifilm offers advanced technologies, compact system designs, and versatile solutions tailored to the needs of rural facilities.
• Low capital impact purchasing plans. Fujifilm works with rural providers to create custom, low capital impact purchasing plans to support the unique funding challenges rural hospitals and health systems face, making it possible to equip them with state-of-the-art technology, expand their services and generate incremental revenue.
• Custom community marketing programs. Rural hospitals can partner with Fujifilm to create custom marketing and educational materials for their communities—highlighting their investment in high-quality medical technologies, reinforcing the importance of routine exams.

“Access to high-quality imaging shouldn’t depend on your zip code,” stated Kodi Smith, director of Rural Partnerships and Leadership Development, National Rural Health Association Service Corporation. “We value the continued involvement of organizations like Fujifilm that provide rural healthcare providers with tools and technology that help keep care local.”

*Specific services and benefits vary based on product.

Lexington, Mass.-based FUJIFILM Healthcare Americas Corporation boasts an extensive range of technology and expertise in disease detection, diagnosis, and treatment. Fujifilm’s portfolio includes solutions spanning diagnostic imaging, enterprise imaging, endoscopic imaging, surgical imaging, and in-vitro diagnostics. The Non-Destructive Testing group delivers radiography solutions to ensure high accuracy inspection of transportation infrastructure, and assets within aerospace, and oil and gas industries.

FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver products and services through four key business segments— healthcare, electronics, business innovation, and imaging. Its more than 70,000 employees help the company address social challenges through its products, services, and business operations. Under its medium-term management plan, VISION2030, FUJIFILM Holdings strives to evolve into a company that creates value for various stakeholders and achieve 4 trillion yen in global revenue.